There are two kinds of networking:
Event networking is what most people do. The event that starts the process is generally a job search or business development for a new client. Strategic marketing is a long-term process tied to an individual’s personal career visioning statement.
Strategic networking is infinitely more productive and cost effective. This is the form I recommend. Strategic marketing incorporates the elements of event networking
Networking is necessary heavy lifting for personal growth, business development and personal brand management.
In this troubled new economy, networking is a career essential.
© 2011 John Gregory Self
© 2016 John Gregory Self