John is an executive recruiter & speaker sharing his thoughts on healthcare, recruiting, digital technology, career management & leadership.
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Most people are aware that setting up a social media profile isn’t a “fix it and forget it” endeavor. It’s important to be active and to participate in the conversation if you really want to reap the benefits – whether personal or professional.
It’s a New Year which makes it the perfect opportunity to set aside time to do just that. This article from Social Media Examiner highlights a few specific steps you can take to clean up your digital footprint and online identity – social media or otherwise.
I also recommend setting some goals for your online brand in 2014. Think about what you are trying to portray online and set goals for how you will – and won’t – accomplish that this year. Then run every post through that filter. It may seem overboard, but more and more often employers are using social media profiles and basic Google name searches to better understand applicants. Getting hired is difficult enough, why make it worse by not taking a proactive, intentional approach to your online brand?
ABOUT MS. PEARCE: Ms. Pearce is the Firm’s Social Media and Business Management Consultant responsible for project management, resource coordination as well as social media operations and management of the Firm’s website. Her background includes more than 12 years of experience in account management, marketing and business strategy, employee engagement, and corporate communications. In 2010 she launched Pearce Social and now works with individuals and small businesses to launch, build, and manage their online brand. FULL BIO
© 2014 John Gregory Self