John is an executive recruiter & speaker sharing his thoughts on healthcare, recruiting, digital technology, career management & leadership. 

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Michael Lewis: Boomerang: Travels in the New Third WorldMichael Lewis: Boomerang: Travels in the New Third World Next up on my reading list. Lewis, author of Liar's Poker, The Big Short and Money B

tag: Brand Management

LinkedIn: Love It Or Hate It, But Understand It

10 June, 2015 Posted by John G. Self
ATLANTA — LinkedIn is one of the most important breakthroughs in personal career brand management and job search process in the last 40 years. LinkedIn is a professional networking tool on steroids. Unless you are a senior executive with a wonderful golden parachute that will take you comfortably to retirement, you should quickly master LinkedIn […] Read more»

Too Many Degrees, Too Many Credentials: A Worrying Sign?

12 February, 2014 Posted by John G. Self
Brand management, a tried and true concept in corporate marketing departments, is a common sense idea that has gained enormous traction among job seekers. It was probably not a new, original thought in the realm of career management coaches in 1995 when I first mentioned the concept of personal brand management, a thinking out loud […] Read more»

OK, I Give Up! Go Ahead, Send Me Your Bad Resume

9 December, 2013 Posted by John G. Self
I think most career counselors and recruiters have this recurring dream: they take the time to share helpful tips on brand management with job seekers but the vast majority are not listening, or, they are just lazy and hoping the extra effort with the resume will not be necessary.  The dream ends when they ask […] Read more»