John is an executive recruiter & speaker sharing his thoughts on healthcare, recruiting, digital technology, career management & leadership. 

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Michael Lewis: Boomerang: Travels in the New Third WorldMichael Lewis: Boomerang: Travels in the New Third World Next up on my reading list. Lewis, author of Liar's Poker, The Big Short and Money B

tag: image

Brand Management: Two Important Elements

22 May, 2012 Posted by John G. Self
What is the single most important element of brand management?  That was a question that I was asked following a recent speech to a group of healthcare leaders in Philadelphia. My response:  There are two elements that trump the rest – performance and how you treat the people you work with. A great image, good […] Read more»