Telling A Story

Why am I an executive recruiter? 

That is a question that I am frequently asked, given my background — from being a newspaper reporter and the first director of Hermann Hospital’s acclaimed Life Flight program and national marketing manager for the aircraft company, to running a wholesale home infusion therapy pharmacy and the largest private EMS system in Texas.

I always begin my explanation by saying, “It makes perfect sense.”  It does, really.

What's your story?

I like to inform people.  That is why I took up with those very smart, hard drinking, fast living reporters and editors at three daily newspapers in Texas.  For me, it has always been very rewarding to provide people with information that they need or want to know.  From the grisly details of a double murder or a chemical plant explosion that snarled traffic for hours, to the unconventional workings of a highly successful skid row detoxification center.  I enjoy the whole process of learning — gathering facts observations — and telling the story.

That is how I approach the executive search process.  Many of my long-time clients believe that is why I have been so successful in matching leaders with healthcare organizations. 

It all begins with the site visit.  New clients are a little startled that I want to interview so many people, to look at so much data.  Why? Organizations are complex, particularly hospitals.  In every successful search there is an important story to be told.  If an organization is struggling; why, and can the trends be reversed? They all have what I call the great, the good, the bad and, hopefully, very few of the ugly qualities.   If the culture is so unique that only a certain type of candidate personality profile will be successful working in this type of environment, then the candidate screening process is probably the least embarrassing time for him or her to understand this dynamic. Part of my job is to tell the client’s story to the qualified candidates.  Knowing this story, helps me decide which candidates should hear this story and which ones the client should meet.

Candidates have their own interesting stories to tell, their own complexities to understand.  Sometimes they can be a little less forthcoming than even those clients who are skeptical of the in-depth nature of the JGSA search process.  While most candidates finally got the memo that you should not lie about your professional or academic credentials, there are still more than a few candidates who feel they can be creative with their professional accomplishments without getting caught — a form low-risk image enhancement.  Without going into great detail about the ethics of this questionable career management strategy, let me state the obvious:  mediocre operational, clinical or financial leaders cannot make themselves any better — as a candidate or employee — by distorting the truth.

My job is to trust but verify.  The vast majority of the time I can get to where I need to be with a candidate’s story without resorting to third-degree interrogation methods; friendly but probing questions wrapped around a 3.5-hour friendly conversation usually does the trick.  The majority of candidates tell me what I need to know, most without realizing how candid they have been in the interview.

In addition to the interviews, we use background investigations, DiSC profiling and 360-degree referencing, drawing on the assessments of primary and secondary references. 

I am always humbled when my clients — and the vast majority of our candidates — laud our approach and the professionalism of the JGSA team.  What we do really is not rocket science but the praise for our work and the compliments regarding the quality of the JGSA team is nice to hear. 

In the end all I am doing is something that I love — learning the facts, making observations and informing my client.  

© 2012 John Gregory Self

All Is Well

Marguerite Badger What can I say about Marguerite Badger, the First Lady of Memorial Hermann’s acclaimed Life Flight program, that has not been said so many times in the past?  Her talent, her skills, her devotion, her passion, and compassion, for the hospital and Life Flight were extraordinary.

Marguerite died Monday afternoon in the Houston hospital she faithfully served for
50 years.

There are a lot of people who claim credit for starting Life Flight or for its subsequent success, but no one did more than Marguerite.  She breathed life into the program, building a patient and family-centered culture that most healthcare organization’s can only hope for.

Marguerite began her Life Flight tenure with me in the summer of 1976.  Her initial job was to track the patient revenue that could be directly attributed to the program and to keep me, a young, former reporter turned PR director and Life Flight Operations Coordinator, out of trouble.  While the program had lofty humanitarian and patient care goals, when Life Flight lifted off on Aug. 1, 1976 for its maiden emergency flight, Hermann was struggling to overcome major financial challenges following years of mismanagement.  This program was a big risk.  We all knew it, especially the hospital’s CEO, Bill Smith, the man who personally picked Marguerite for the job.  He trusted Marguerite’s passion for Hermann, her integrity, and another side of her personality that we only came to know later – her bulldog-like tenacity.  For the program to continue beyond its trial period, Smith had to show the Hermann Hospital Estate Board of Directors that Life Flight was bringing in revenue that the hospital would not have ordinarily seen. He knew she was the right person for the job.  In the process, she befriended thousands of patients and their families, forging strong bonds with Hermann that have produced immeasurable value.

Over the years, Marguerite defended the program from operational and financial meddlers.  Little did they know who they were tangling with.  Those well-meaning executives are long since gone and the program continues today with its basic operating concepts intact.

Marguerite did not come up with the idea for the program, nor was she the only person on the start-up team.  She would never take credit for something she did not do.  She was honest like that.  Over the years, Marguerite sought to preserve and protect the Life Flight history.  She always gave credit to others – to me, EMS Chief L.O. “Whitey Martin and Dr. James H. “Red” Duke, Jr. Deputy Chief of Surgery and head of the hospital’s trauma center, the program’s earliest champions, and most especially to Mr. Smith, who staked his career with the hospital board that Life Flight would succeed and transform Hermann.

For more than 35 years, Marguerite’s loyalty and devotion to the program, and those who were involved at the start of it all, was unwavering.  Life Flight was her signature professional accomplishment, and long after her retirement she watched over it like a proud parent.

So what more can I say?  I will miss her terribly — my good and loyal friend.

The following poem, which I read at my mother’s funeral, was written by Canon Henry Scott Holland, who included these words in a sermon delivered at London’s St. Paul’s Cathedral on Whitsunday 1910, while the body of King Edward VII was lying in state at Westminster.

Death is nothing at all.
I have only slipped away into the next room.
I am I and you are you.
Whatever we were to each other,
that we still are.

Call me by my old familiar name.
Speak to me in the easy way
which you always used.
Put no difference in your tone.
Wear no forced air of solemnity or sorrow.

Laugh as we always laughed
at the little jokes we enjoyed together.
Play, smile, think of me, pray for me.
Let my name be ever the household word
that it always was.
Let it be spoken without affect,
without the trace of a shadow on it.

Life means all that it ever meant.
It is the same that it ever was.
There is absolutely unbroken continuity.
Why should I be out of mind
because I am out of sight?

I am waiting for you,
for an interval,
somewhere very near,
just around the corner.

All is well.

© 2012 John Gregory Self

Bill, Thanks for the Chance

Today the man who took a chance on a young, brash Houston Post crime writer/investigative reporter and brought me into the healthcare industry as a PR coordinator, turns 70 today.  William F. Smith of Houston is one of a kind. I owe him a lot.  But on this special day, I owe him my profound thanks. 

Truth be told, he is really the LIFE behind Life Flight, Hermann Hospital's successful emergency helicopter transport system.  A lot of people claim the credit for starting the program, but it was really Bill Smith, Hermann's CEO,  who took an incredible chance in 1976 and championed the idea. Somehow, his insight and great instincts knew that it would work.  

Life Flight played such an important part in Hermann's remarkable financial turnaround.  Yes, trauma legend Dr. James H. "Red" Duke and the late Chief Whitey Martin of the Houston Fire Department EMS Division, were both central to the success, but without Bill Smith Life Flight  probably would not exist.  And those 13-14  initial programs that followed the Life Flight model might not be around today.  And we cannot forget the remarkable Marguerite Badger who, day after day, year after year, made Life Flight what it is today  — the heart of Hermann's incredible culture. 

I owe Bill a lot. He changed my life.  And so do thousands of people whose lives have been saved by the dedicated crews of Life Flight. 

Happy Birthday, Bill.